What Does A Web Designer Do?

by | Aug 19, 2023 | Web Design

So, what does a web designer do and their role require coding?

In the digital age, a compelling online presence is essential for businesses, but when you go to ‘get’ a website, the question is posed, “what does web designer do?’!! As the gateway to the virtual world, websites play a crucial role in conveying information, facilitating interactions, and leaving lasting impressions with your target audience.

At the heart of this digital revolution stand the web designers – creative professionals whose expertise shapes the visual and functional aspects of websites. In this blog post, we’ll delve into the realm of web design, exploring the role of web designers and the coding skills necessary for bespoke and high-functioning websites. 

What Does a Web Designer Do?

Web designers are the architects of the digital landscape. They are responsible for crafting the aesthetic and functional elements that together form a cohesive and engaging website. 

The primary goal of a web designer is to ensure that a website not only captures the essence of a brand or individual but also offers a seamless user experience that ultimately converts users to customers on your website. This multifaceted role with several key responsibilities:

Visual Design

Web designers are artists who wield a palette of colours, typography, and imagery to create visually appealing layouts. They carefully select fonts, colour schemes, and images that align with the website’s purpose and target audience.

Layout and Composition

Crafting an intuitive and aesthetically pleasing layout is crucial for user engagement. Web designers strategically place content elements, ensuring readability, balance, and a natural flow of information.

User Experience (UX) Design

Web designers focus on the user’s journey through the website. They optimise navigation, interactions, and accessibility to create a seamless and user-friendly experience.

Responsive Design

With the multitude of devices and screen sizes in use today, web designers employ responsive design techniques. This ensures that a website looks and functions optimally across various devices, from smartphones to desktops.

Prototyping and Wireframing

Before diving into visual design, web designers often create wireframes and prototypes to outline the website’s structure and functionality. This helps in refining the user experience before moving on to the finer design details.

Does Web Design Require Coding?

The relationship between web design and coding has evolved significantly over the years. In the past, the roles of web designer and web developer were more distinct, with designers primarily focusing on visuals and developers handling the coding. However, the modern web design landscape has blurred these lines to some extent.

While coding is not a strict requirement for all web designers, having a basic understanding of coding languages like HTML and CSS can be immensely beneficial. Here’s why:

Efficient Communication

When web designer understands coding concepts, they can effectively communicate their design vision to developers. This reduces misunderstandings and streamlines the collaboration process.


Having coding skills allows web designers to bring their creative ideas to life without relying solely on pre-made templates. This level of customisation can result in unique and tailored designs.


Basic coding knowledge empowers web designers to troubleshoot minor design-related issues that might arise during the development phase.

So What Does a Web Designer Do? They Adapt to Industry Trends

The web design field is constantly evolving. Designers who can adapt to new technologies and trends, such as interactive animations or dynamic content, have a competitive edge.

So, all in all, web designers play a pivotal role in shaping the digital landscape through their creative process and unparalleled focus on user experience. 

While coding skills are not an absolute requirement, they can significantly enhance a web designer’s capabilities and collaboration with developers. Ultimately, whether a web designer chooses to dive into coding or not, their ability to blend aesthetics, functionality, and user-centric design remains the cornerstone of their profession. 

At Appoka, all of our development team are versed in both web design and development, and coding is used in every project that we undertake because quite simply, templates for websites don’t cut it anymore and your business deserves the very best.